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Website Strategy Workshop

Website Strategy Workshop

Regular price €249,00 EUR
Regular price Sale price €249,00 EUR
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Learn how to optimize your website with this actionable 60-minute training focusing on the underlying strategies that make your website convert.

When you're running a business, your website is the gateway to connecting with - and converting - clients and customers! 

But creating a compelling website takes more than just following a template or creating something "pretty".

You need to create a thoughtful, intentional experience for your future client that makes you the no-brainer choice.

Side note: A strategic website also makes the entire sales process a whole lot easier when you can sell people on your offers before they ever book a call!

Take this practical, actionable workshop to learn how to strategically build (or redesign) your website to connect, nurture and convert your ideal clients for you!

    This is perfect for you if...

    The Website Strategy Workshop is perfect for you if…

    ✔️ You DIYed your website but aren’t seeing sales your business needs

    ✔️ You seem to attract anyone but aren’t booking any clients and are sick of wasting your time answering the same questions over and over again

    ✔️ You want to feel confident knowing that your website is working hard to attract, connect with and convert genuinely great-fit people for your services

    On the other hand, you might want to skip this if…

    ❌ You worked with (or are 😉) a professional web designer

    ❌ You don’t use or want to use your website to market and sell your services

    ❌ You’re brand new in business and haven’t honed in on your offers, audience and booking systems yet

    What's Included

    Here’s what you’ll learn:

    ➕ The most common pitfalls and mistakes most DIY websites make that cause them to not actually help book clients

    ➕ The 6 key strategic questions you'll need to answer to see actual results from your website

    ➕ How to map out your customer journey and apply it to directly to your website

    ➕ Figuring how what content to create & how it fits in with your website to get the right eyeballs on your offers

    ➕ BONUS: Private Podcast feed so you can listen to the whole course on the go!

    ➕ BONUS: An invitation to join my client & student-only Facebook group Chez Michelle where you can get support & ask questions as you work through picking your marketing strategies

    ➕ Slides & closed captions for added accessibility

    Frequently Asked Questions

    Will this work for me?

    This Website Strategy Workshop is perfect for you if…

    • You DIYed your website but aren’t seeing sales your business needs
    • You seem to attract anyone but aren’t booking any clients and are sick of wasting your time answering the same questions over and over again
    • You want to feel confident knowing that your website is working hard to attract, connect with and convert genuinely great-fit people for your services

    On the other hand, you might want to skip this if…

    • You worked with (or are 😉) a professional web designer
    • You don’t use or want to use your website to market and sell your services
    • You’re brand new in business and haven’t honed in on your offers, audience and booking systems yet

    What if I don't have a website yet?

    That’s perfect! I start every web design project with website strategy so this is the very best way to get started and you’ll walk away with a clear plan for how to structure your website!

    Does it matter what platform my website is on?

    These strategies will work with websites built on any platform and you’ll be able to apply them to your website too!

    How long will this take?

    This is a 60-minute pre-recorded training with hands-on exercises for you to do at your own pace.

    I recommend blocking off at least an hour to do this work yourself as well as a little time to apply any changes to your website.

    What if I don't learn anything new?

    No problem, sometimes things don’t work out! If you take a proper look through the course and feel like you didn’t learn anything new or useful for your business, let me know within 14 days of purchase and I'll refund you. Please note this refund policy does not cover a change of mind. If you request a refund we will ask you for feedback on how the course didn't meet your expectations so we can improve our marketing messaging in future. Please see the full Terms and Conditions of Use for more info.

    Access Instructions

    This product is hosted on our course platform, ThriveCart learn. Once you checkout, you will receive an email with login details. If you already have an account on our course site, you can log in here. This is a digital course. Nothing physical will ship.

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    Chez Michelle facebook community

    BONUS Community

    When you buy, you'll get an invitation to join my client & student-only Facebook group Chez Michelle where you can get support & ask questions as you work through picking your marketing strategies 

    Customer Reviews

    Based on 4 reviews
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    A
    Alyson
    So impactful

    We knew our website could be better as far as the look and the actual implementation of it. And because we did it ourselves, we were a little too close to it to really understand where we were going wrong.

    The reason Michelle’s advice was so impactful is she came at it, not just from what will look good, but she showed us why every suggestion she made would improve our conversions, user experience and marketing.

    L
    Lorna
    A human approach to website strategy

    Michelle’s very human approach to sales and website creation is refreshing. She'll help you find - or rediscover - your confidence when it comes to website design and content.

    This is the second of Michelle's courses I've gone through and I love the clarity and warmth of her approach. She speaks directly to the issues I've been having, with really practical advice that isn't dauntingly hi-tech or jargon-heavy. I'm rolling up my sleeves to work on my website with renewed enthusiasm!

    S
    Shannon
    My website is crystal clear now

    I don’t think people quite understood what they were supposed to be getting by visiting my site before. It was not user friendly and lacked focus. Now my website is crystal clear and will help me better reach my audience.

    L
    Louisa
    I feel so much more at ease with my website

    Once Michelle showed me I could create my online business as a life-first business, I felt so much more at ease.

    I got my new website template right away and I started to answer the “6 Questions” to help me map out my website strategically.